If you’re an entrepreneur or brand owner looking for inspiration, it may be time to look at social media influencers. These are people who have become overnight celebrities or outright brands through their ever-growing fanbase on Instagram and other social media platforms.
They share photos, video content, or other types of content that are visually appealing, informative, and/or entertaining. Influencers use their platforms to promote products, businesses, and other services and can earn money through these partnerships.
Some of the top social media influencers on Instagram have millions of followers and make a lot of money from their posts. Others have smaller niche followings but still make a good income from their content.
Regardless of the size or number of followers, an influencer’s content can be incredibly valuable to the brand they work with. Whether that’s through product recommendations or giveaways, there’s no denying that their posts can have an enormous impact on how a brand is perceived in the marketplace.
Many of these influencers are also singers, footballers, or actors, and they’ve established a huge following that helps them gain traction in the market. This can help your business or product reach new customers and increase sales.
This is especially true when you’re promoting a new product or service to a large target audience. Using the right platform and a high-quality content strategy can help your brand grow quickly with minimal expense.
A popular content creator, Kelsey Calamine has amassed a devout market placed following through aesthetically pleasing photo blogging on her Instagram account raebanns. She shares a variety of topics on her account, including travel, health and fitness, and lifestyle content.
Her incredibly positive content and body positivity have helped her to build a strong following, and she’s now a top-ranked influencer on the platform.
She’s been able to use her platform to create brand partnerships and collaborate with some of the world’s best brands, including makeup brands. She’s earned over a million followers on Instagram and has been featured in Maxim and Seventeen.
Another popular video content creator, Jordan Luscombe has a large following on YouTube and has recently expanded to Instagram, posting makeup inspiration, beauty tips, and brand collaborations. She’s partnered with brands including Booty Bands and has been featured on shows like “Maxim” and “Seventeen.”
Zara McDermott is an English-Australian model and actress who gained popularity through her role on the reality show, “Love Island.” She shares her travels and luxurious life on her Instagram account, and her fans and followers love to follow along.
Justin Trudeau is the prime minister of Canada and is a prominent political influencer on Instagram. He has a large following for his family-based content, as well as his political opinions.
He’s partnered with brands such as Dick’s Sporting Goods, Kinetic Sand, and Turkish Airlines, and his TikTok content has been viewed by over 2.2 billion users.
Besides being an Instagram influencer, Cameron Dallas has a successful career in the entertainment industry, having made his name on Vine before turning his attention to the stage and screen. His talent for entertaining has landed him several major movie roles, as well as an upcoming role in a TV series.