SMS marketing is a fast-growing digital marketing tactic that is gaining traction with businesses of all sizes and industries. Businesses are using mass text messaging as a highly effective way to communicate with their customers on a person-to-person level. In this blog post, we will explore the benefits of SMS marketing for your business. Let’s take you through why you need to start sending SMS marketing campaigns today using the bulk SMS API.
What is SMS Marketing?
SMS stands for “Short Messaging Service”. In other words, it is a kind of messaging system which allows one to send messages to mobile phone users. The number of mobile phone users in the world is more than 2.5 billion as of 2017. So, now, you might be wondering why you need to start sending SMS marketing campaigns. Let’s take a quick look at the reasons why you should start SMS marketing today.
Why You Need to Start Sending SMS Marketing
Easy to Use: SMS is easy to use and accessible for all mobile phone users, regardless of their age, income, location, or language. In fact, more than half of the people in the world have a mobile phone, and even though the number is very low in some countries, it is still a huge opportunity for businesses.
Cost-Effective: Unlike other digital marketing channels, SMS marketing is cost effective. With the low-cost of message delivery and low-cost of mobile phone data plans, it is the best way to reach out to large number of potential customers.
Targeted Audience: In order to grow your business, you need to target the right audience. With SMS marketing, you can easily send marketing messages to the people who are most likely to be interested in your products.
Measure Success: To know if your SMS marketing campaign is successful, you can measure the number of people who open the messages and who reply back to your emails or phone calls.
Higher Conversion Rates: The number one reason why you should start sending SMS marketing campaigns? The high conversion rates. With an integrated digital channel like SMS, you can increase the chances of your customers making a purchase.
Easy to Grow: With SMS marketing, you can easily expand your customer base and increase your revenue by simply adding new customers to your marketing database with the help of this digital channel.
The 5 Benefits of SMS Marketing
Now, let’s take a closer look at the five benefits of SMS marketing. – Quick Response. The majority of people check their mobile phone messages within 15 minutes of receiving them. During this critical time period when they are trying to decide on their next purchase, you can easily make your impression on them.
Personal Touch: Unlike emails or other digital marketing channels, with SMS marketing, you can give a personal touch to your campaign. You can include images, attachments, and even videos in your messages, which will help you stay connected with your customers in a more genuine way.
Alternative Channel: When most people are already used to reading their mobile phone messages, it helps you gain a special place in their hearts. You can also use SMS marketing to remind customers about your products or services.
Reach New Customers: One of the best benefits of SMS marketing is the ability to reach new customers or expand your existing customer base with this cheap and easy digital channel.
Significance of Research
Research is the most important part of any digital marketing campaign. You need to conduct research on the demographics of your target audience and their behaviour to know what content to create. Apart from creating content, you also need to track the performance of your campaign to know if it is effective or not.
You can do research on the audience behaviour by collecting data from your databases, social media platforms, and email marketing systems. You can also conduct research on your competitors by looking for the best way to climb the ladder of success in the business world.
How to use Research findings while launching an effective campaign
When launching an effective campaign, you need to keep in mind that SMS marketing is all about customer engagement. For example, you can use SMS marketing for lead generation, for retention of customers, for content generation, for brand promotion, and for customer service. Now, let’s see how you can use these engagement strategies to get the best results.
Lead Generation: When you start using SMS marketing, your goal should be to acquire new customers and retain the ones who are currently using your products or services. One of the best ways to do that is by sending SMS marketing campaigns. You can use different types of content, images, and offers to attract more and more customers to your business.
Retention: For your SMS marketing campaign to be effective, you need to send a mix of relevant and timely content to your customers. You can also use special offers and deals to generate more revenue for your business.
Content Generation: With SMS marketing, you can create content for your business and send them daily or weekly. Although it is not as interactive as other digital channels, it is still an important part of your marketing strategy.
Brand Promotion: With SMS marketing, you can promote your business using images or videos. You can also include links or special offers to generate revenue for your business.
Customer Service: Last, but not least, with SMS marketing, you can serve your customers and retain them by providing them with helpful information or quick response. You can also send birthday wishes, celebrate festivals and other events, and send holiday greetings.
Benefits of Video marketing
Now, let whatever you have thought about the previous benefits of SMS marketing and we will discuss about the benefits of video marketing.
Show Your Products and Services: With video marketing, you can show your products, showcase your services, and even create training videos for your employees.
Generate More Sales Leads: With video marketing, you can convert more customers to sales leads and generate more revenue for your business.
Drive Higher Click-Through Rates: When you use video content, it increases the chances of your content being clicked, shared, and viewed by your target audience.
Improve Productivity: With video marketing, you can create content and send it to your customers almost instantly. Have Fun! With video marketing, you you can enjoy while creating content and send them to your customers.
SMS marketing is still a relatively new channel in the digital marketing world, but it is gaining traction with businesses of all sizes and industries. Businesses are using mass text messaging as a highly effective way to communicate with their customers on a person-to-person level. In this article, we have discussed the benefits of SMS marketing and have also shared how you can use this channel for lead generation, content generation, for retaining customers, for brand promotion, for measuring success, for reaching new customers, and for having fun.